Sha Rules

Anucha Thongphanith also known as Sha Rules spent his early advertising years working in Asia, holding art director and strategic planner positions for global agency McCann-Erickson Worldgroup. Sha has lent his expertise on several product development projects in Asia. After spending 10 years in the industry, Sha took time off to focus on his wife’s dream launch Cafe Martini and Mini’s Bakery. Sha and his wife Amy would open Moji House, a brand consulting and product design house. Sha also splits his time as an artist and brand consultant for Nordic-Thai Development.